Hi Reader! I cannot believe we are nearing the end of 2024! What a year it has been so far. I want to take this moment to extend my deepest gratitude for the remarkable journey we've shared. Your unwavering support has been instrumental to our success, and I am truly inspired by every opportunity to connect and share our stories together. Thank you for being an essential part of this journey. I have much to celebrate and update you on this quarter, so let's dive right in. Below is...

It’s release day! I've been like a kid in a candy store, holding in my excitement for the announcement of my newest book, Strategic Brand Licensing: Building Brand Value through Enduring Partnerships, which I have co-authored with M. Cristina Longo, Associate Professor of Business Economics and Management at the University of Catania, Italy. We're both so proud of this book, as it infuses the best of our strengths: Cristina's in marketing, innovation management and strategy, and mine in...

Hi Reader! I have a lot to celebrate this quarter so let me get right to it. Just this month, I celebrated BrandAlive’s 15th anniversary! I want to take a moment to express my heartfelt gratitude for the incredible journey we’ve been on together. I would not be where I am today without you! I am inspired by the prospect of every opportunity to share my stories with you; it's your unwavering support that has made this journey possible. Below is BrandAlive's newsletter for Q1. As always in...