profile

Pete Canalichio

πŸŽ‰ Out Now: Strategic Brand Licensing

Published almost 2 years agoΒ β€’Β 1 min read

It’s release day!
​
I've been like a kid in a candy store, holding in my excitement for the announcement of my newest book, Strategic Brand Licensing: Building Brand Value through Enduring Partnerships, which I have co-authored with M. Cristina Longo, Associate Professor of Business Economics and Management at the University of Catania, Italy.
​
We're both so proud of this book, as it infuses the best of our strengths: Cristina's in marketing, innovation management and strategy, and mine in global branding and licensing. I'm happy to answer any questions you may have about the book, and would be delighted if you'd make any connections you feel would be beneficial, as I'm hoping to get this book into universities across the country – particularly for MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion, as I thoroughly believe we need more courses that further the fluency of licensing, as it relates to real-world impact. If you've got ideas, let's talk!

Learn more about Strategic Brand Licensing and place your order for our new textbook by clicking the button below!

​

Pete Canalichio

BrandAlive

Equipping overcomers with brand strategy, brand expansion and brand licensing tools.

Read more from Pete Canalichio

Hi Reader! I'm happy to share my Q4 2025 Newsletter with you! I’m excited to share a few highlights from this quarter. I hope these moments spark ideas and encouragement for your own path forward as we look ahead into 2026. Whether you've been with BrandAlive for years or just joined recently, thank you for being part of this journey. Your support continues to inspire everything I do. Here's what you can expect from this quarter's newsletter: How AI is shaping purpose, careers, and the future...

about 1 month agoΒ β€’Β 1 min read

Hi Reader! I'm happy to share my Q3 2025 Newsletter with you! I’m excited to share a few highlights from this quarter. I hope these moments spark ideas and encouragement for your own path forward. Whether you've been with BrandAlive for years or just joined recently, thank you for being part of this journey. Your support continues to inspire everything I do. Here's what you can expect from this quarter's newsletter: Lessons on the power of community and collaboration from Lagos, Nigeria...

4 months agoΒ β€’Β 1 min read

Hi Reader! As we hit the halfway mark of 2025, I’m grateful for the growth, connections, and opportunities that have shaped this year so far. Whether you've been with BrandAlive for years or just joined recently, thank you for being part of this journey. Your support continues to inspire everything I do. In this newsletter, I’m excited to share a few highlights from the first half of the year. I hope these moments spark ideas and encouragement for your own path forward. If you’d like to stay...

8 months agoΒ β€’Β 1 min read